This is the Most Surreal… Sarah Nicole Skincare has launched!

Sarah Nicole Skincare products cosmetics
Image: @happilyeverstyle via Instagram

To say launching Sarah Nicole Skincare is the most surreal experience of my life isn’t an exaggeration.

A couple weeks ago, 20 boxes arrived with hundreds of bottles with my name printed on them.

My name. As in Sarah Nicole Payne. As in this is real life. Someone pinch me.

My boyfriend and I literally laid on the floor for an hour, staring at our creation. It was just so surreal.


our passion project we spent the last year developing was finally tangible 


Last week we rented a flatbed truck and drove to Uline’s distribution warehouse to pick up shipping materials. My eyes caught glimpse of the pallets being loaded, labeled: order for Sarah Nicole Skincare.

In moments like these, the realization hits me. “Holy shit, it’s REAL.”

You can pour your blood, sweat, and tears into something, believe in it wholeheartedly and wish for the best, but you guys… seeing your name in print is indescribable. Even if it’s just a sticker labeling your order.


if you read my email today, you know Sarah Nicole Skincare started as a thought


We were driving back from Palm Springs, somewhere in New Mexico, me questioning why I agreed to a 19+ hour road trip, while the BF was having the time of his life driving. Something about it relaxes him? Yeah, I don’t get it either. 

Over a year and a half ago the idea was born.

At the time it felt crazy, a little impossible, but so right.

I knew the story I wanted to tell, the values I wanted to share.


I knew I wanted to create a positive impact in the beauty sphere


A shift happening in the industry. We’re moving away from words like anti-aging that create a stigma around a natural human process and pushing back on advertisements featuring 18-year old models using night creams for wrinkles. Inclusivity to all skin tones, shapes, and sizes is becoming commonplace. Awareness of the importance of self-care and how our daily routines can be tweaked to create moments of wellbeing is increasing.

The last point may be seen as a trend and not necessarily a permanent shift. Personally, I hope wellness becomes a mainstay.

I shared very raw, intimate details of how I learned to love myself and why self-care became a cornerstone of my life and You Glow Gal. For me, self-love and self-care aren’t buzzwords, they encompassed a lifestyle change.


inevitably, these ideas became the heart of Sarah Nicole Skincare


My passion lies in my integrated approach to beauty, believing that incorporating wellness through the ritual of our daily routines is vital to our wellbeing. With intention, a simple act of self-care, like using your favorite face cream, can be a profound act of self-love.

My mission is to guide you in actualizing your beauty internally and externally, to offer you an opportunity to feel uplifted and confident, and wholeheartedly lay claim to self-love.


seeing my vision come full circle brought the biggest smile to my face


Behind it was disbelief and pure joy. Investing in this opportunity, being allowed a chance to uplift others on a larger scale, bigger than I could ever achieve in the treatment room, it feels like a dream.

Except it’s real, and I get to do it with YOU.

I know I didn’t touch on the products themselves, today I wanted to share from the heart. But don’t you worry! Those details are on the way.

In the meantime, I invite you to visit Sarah Nicole Skincare and become part of our community!



About Sarah Nicole

Sarah is a Denver based expert esthetician, known for returning abused sensitive skin back to a glowing state without harsh products while boosting her client's skin confidence and self-worth. Sarah has been featured in Allure, New Beauty, Greatist, NBC News, and D Magazine among others. You can follow her on Instagram @sarahnpayne.

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