Deciem caused quite a stir last year when they released The Ordinary, a skincare line offering active ingredients at drug store prices. Deciem’s founder is a marketing genius, and I don’t fault him for it one bit. Brandon has tapped into the heart of his market, other brands could learn a thing or two from his brilliant campaigns.
The Ordinary’s position is to offer quality skincare formulas, like Retinol or Vitamin C, at a price point anyone can afford. For example, you could add Retinol 1% to your routine for $6.70. Yes, $6.70! In its self, that’s amazing! Creating worthwhile products everyone can afford is monumental in this industry, it’s nice to see a brand doing so.
I purchased several serums, and most of them are just fine. I wasn’t blown away by any formulas, I just couldn’t get excited by them. However, I’ve been suggesting these to clients who need a budget friendly option. Sometimes using an affordable option is better than using nothing at all, but there are few out there I’m willing to suggest. If your skincare budget is limited, The Ordinary is better than many drug store offerings. Like RoC Skincare… don’t put that crap on your face, k?
So! The Ordinary haul….
Niacinamide 10% + Zinc 1% ($5.90) has worked well as a spot treatment for acne and reducing scars, and I may even repurchase. It’s the only serum from the haul I’m close to finishing. Being the only Niacinamide product I’ve used, though I have nothing to compare to. If you have any product suggestions share, please!!
Advanced Retinoid 2% ($9.80) was fine, but I prefer Skinceuticals Retinol 0.5% results by comparison. When I use Skinceuticals my skin looks better overnight, whereas with The Ordinary my skin is the same. Advanced Retinol seems to be a good option for those with sensitive skin when used in moderation, as I experienced no sensitivity at its 2% concentration. Although I’m left wondering how potent it truly is.
Buffet ($14.80), a multi-technology peptide serum, left me underwhelmed with no noticeable difference. Next.
Hyaluronic Acid 2% + B5 ($6.80) is a solid hydrating serum. I reached for Jordan Samuel’s Hydrate or Skinceuticals Hydrating B5 Gel more often BUT it really came down to the feel of the product, not so much about performance.
Keep in mind, if you buy multiple formulas you may end up spending more than you would on a single product designed to address your skin dilemma. I find The Ordinary best for those needing to add specific actives into their routine for specific results you’re wanting to achieve. Or anyone watching how much their beauty addiction affects their bank account… because balance and self-control is hard, ya’ll.
Have you guys tried The Ordinary yet??? What did you think of it??